Meta Ads that
move the business
Meta Ads Strategy for Founders -
Profitable Returns, Not Just Reach.
I’m Sivakumar – a Meta Ads strategist who learnt paid social the hard way, running ads for my own D2C brand for 4.5 years. My own money. My own brand. Every mistake was mine to fix.
Most founders I work with are not failing because of bad products or weak creatives. They’re failing because Meta Ads is being treated as a performance dashboard instead of a business signal.
I work with founders and their teams across India, Southeast Asia, the Middle East, Australia, and the UK – helping them understand what their Meta Ads are actually telling them, and what to change first.
Where Are You Stuck With Meta Ads?
PREPARING TO RUN META ADS
I need a strategy foundation before committing budget - so my first campaigns are built right.
REDUCING CAC & WASTED SPEND
My spend is growing but the business is not. I need to know exactly what's broken and what to fix first.
FIXING CREATIVE & FUNNEL LEAKS
I'm getting traffic but not conversions. I need an expert to diagnose whether the leak is in the ad, the funnel, or the offer.
BUILDING CONFIDENCE WITH META ADS
My team is running the ads but I don't have strategic visibility. I need clarity on whether we're heading in the right direction.
How we work together
A clear, reality-based path to understand what’s really breaking your Meta Ads.
1
Meta Ads Reality Check – Use the free self-assessment tool to identify where your Meta Ads strategy has gaps, before we speak.
2
Free 20-Min Diagnostic Call – A focused conversation about your specific situation. No pitch, just a clear read on what’s breaking and what to prioritise.
3
Strategy Engagement – A structured project where I audit your account, diagnose the core issues, and deliver a clear action plan for your team’s execution.
4
Ongoing Strategy Retainer – For founders who want a strategic partner on Meta Ads – not a campaign manager. Monthly engagement, direct access.
META ADS Reality Check Tool - See Where You Stand
Answer 10 questions about your current Meta Ads approach. Get an instant read on where your strategy has gaps and what to fix before spending another dollar.
Chat with SivaSense
Where Sivakumar’s Insights Meet AI.
stay connected!
sivakumar@oorsandhai.com