Meta Ads Strategy & Business Diagnosis
When your Meta Ads spend is growing but your business is not - the problem is rarely the ad. I diagnose where the real breakdown is - the funnel, the offer, the signal, or the structure.
I’m Sivakumar – a Meta Ads Strategist with a CTO and founder background. I didn’t learn paid social from a course or a client’s account. I learnt it running Oorsandhai.com, my own D2C marketplace, for 4.5 years. My own money. My own brand. Every rupee accountable.
With 25 years across technology, e-commerce, and execution – including a decade as Chief Technology Officer – I read Meta Ads the way a systems architect reads a broken pipeline: find the root cause, fix the right layer, don’t treat symptoms.
Most founders I work with are not failing because of bad products or weak creatives. They’re failing because Meta Ads is being treated as a performance dashboard instead of a business signal. The real problem almost always lives in the middle – the funnel, the offer alignment, or the signal quality.
I work with businesses and growth teams across Singapore, UAE, Australia, India, and the UK – remotely, with full strategic ownership. Also open to fractional and contract engagements with companies looking for a senior Meta Ads strategist.
Where Are You Stuck With Meta Ads?
These are the four situations where businesses and growth teams typically need a Meta Ads diagnosis – not more ad spend.
PREPARING TO RUN META ADS
We have not started Meta Ads yet or we have run a few campaigns without a clear structure. We need a strategy foundation before committing serious budget, so our first campaigns are built on the right objectives, audience logic, and funnel alignment.
REDUCING CAC & WASTED SPEND
Our ad spend is growing but revenue is not. CAC is climbing and we're getting vague answers from the agency. We need an independent Meta Ads diagnosis - not more optimization suggestions, but a clear read on what is structurally broken and what to fix first.
FIXING CREATIVE & FUNNEL LEAKS
We're getting clicks and traffic but not conversions. Our Meta Ads are "working" by platform metrics but the business is not growing. We need someone to diagnose whether the leak is in the creative, the landing page, the offer, or the checkout and tell us exactly what to fix.
BUILDING CONFIDENCE WITH META ADS
Our internal team or agency is running the ads, but we're not sure if we're heading in the right direction. We need a strategic Meta Ads review that gives me clear visibility into what the numbers actually mean for the business, not just the platform.
How we work together - Meta ADS STRATEGY & diagnosis
A structured, no-fluff path from first conversation to clear outcomes. Remote-first, outcome-focused, direct access throughout.
1
Free 20-min Meta Ads Diagnostic – Start here. A focused, no-pitch conversation about your specific Meta Ads situation – what’s running, what’s not working, and where the real breakdown likely is.
You’ll leave with a clear read on what to prioritise first, regardless of whether we work together.
DM “AUDIT” on LinkedIn or email directly to book.
2
Meta Ads Audit & Diagnosis – A structured deep-dive into your Meta Ads account – examining campaign architecture, audience logic, creative-to-funnel alignment, pixel signal quality, and conversion path integrity.
The output is a plain-language diagnosis that identifies root-cause issues, not surface symptoms, with a prioritised action plan your team can execute immediately.
Delivered as a written report + walkthrough call. Typically completed within 5–7 working days.
3
Strategy Engagement – For businesses that need more than a diagnosis – this is a structured engagement where I work alongside your team to implement the strategy.
Covers campaign restructuring, creative briefing frameworks, audience architecture, landing page alignment, and performance tracking setup. I define the what and why; your team or freelancers or agency handle execution.
Scoped per engagement based on account complexity and team size.
4
Ongoing Strategy Retainer – For businesses and growth teams that want a senior Meta Ads thinking partner on an ongoing basis – not a campaign manager.
Monthly engagement covering performance diagnosis, campaign direction, creative briefing, and plain-language reporting to leadership.
Available as a fractional engagement for companies scaling paid acquisition remotely.
Direct access, monthly commitment, clear deliverables.
Chat with SivaSense
Where Sivakumar’s Insights Meet AI.
Have a Meta Ads question or want to explore working together?
Reach out directly at sivakumar@oorsandhai.com